National Programme for Rural Industrialisation (NPRI)

16. Rural Industrialisation is important for creating employment opportunities, raising rural incomes and strengthening agriculture-industry linkages. Thus far, it has been pursued by a multiplicity of government agencies. However, the impact of these programmes at the grass roots level has remained modest. We must integrate the efforts of the various government agencies and ensure active community participation. Accordingly, I propose a National Programme for Rural Industrialisation (NPRI) with the mission to set up 100 rural clusters every year to give a boost to rural industrialisation. This is being done for the benefit of rural artisans and unemployed youth. In the long run, it will reduce rural urban disparities. The Small Industry Development Organisation will coordinate this programme. The Khadi and Village Industries Commission (KVIC) will play an important role in this. The marketing infrastructure available with KVIC would be put to optimum use in this effort. It will go a long way in the marketing of rural industrial products if KVIC could develop its own brand name for the purpose. The proposed rural clusters will be spread throughout the country, with a reasonable balance between high potential and backward rural areas.

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